Meaning of “talk sth up” in the English Dictionary

british dictionary

"talk sth up" in Business English

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talk sth up

phrasal verb with talk uk /tɔːk/ us verb [ I ]

to speak with enthusiasm about something, often so that it sounds better than it really is:

The sales team has been keen to talk up the promotion.

(Definition of “talk sth up” from the Cambridge Business English Dictionary © Cambridge University Press)

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