Meaning of “target audience” in the English Dictionary


"target audience" in Business English

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target audiencenoun [ C, usually singular ]


the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed:

The new campaign aims to reach a target audience of consumers 45 years old and younger.
the target audience for sth Pre-school children are the target audience for the show.

(Definition of “target audience” from the Cambridge Business English Dictionary © Cambridge University Press)