target audience Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “target audience” in the English Dictionary

"target audience" in Business English

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target audiencenoun [C, usually singular]

uk   us   MARKETING
the particular ​group of ​people to which an ​advertisement, a ​product, a ​website or a ​television or radio ​programme is ​directed: The new ​campaignaims to reach a ​targetaudience of ​consumers 45 ​years old and younger.the target audience for sth Pre-school children are the ​targetaudience for the show.
(Definition of target audience from the Cambridge Business English Dictionary © Cambridge University Press)
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