target group Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “target group” in the English Dictionary

"target group" in Business English

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target groupnoun [C]

uk   us   MARKETING
the particular ​group of ​people that an ​advertisement is intended to ​reach: An ad will be of no ​interest to a ​viewer or ​reader who is not in the ​targetgroup. They ​researched the best ways to get the ​message out to teenagers, the primarytargetgroup.
(Definition of target group from the Cambridge Business English Dictionary © Cambridge University Press)
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