target market Meaning in the Cambridge English Dictionary
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Meaning of “target market” in the English Dictionary

"target market" in Business English

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target marketnoun [C, usually singular]

uk   us   MARKETING
the ​group of ​people that a ​companywants to ​sell its ​products or ​services to: the target market for sth The ​key targetmarket for this ​newspaper is middle aged ​professionals.hit/identify/reach your target market The Government's ​stakeholderpensions are ​failing to ​reach their ​targetmarket. If our ​targetmarket of young ​people aged between 18 to 25 are ​buying our clothes, it is because they like them, not because of who is on the ​board.
target marketing
noun [U]
the company's ​targetmarketingstrategies
(Definition of target market from the Cambridge Business English Dictionary © Cambridge University Press)
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