Meaning of “target market” in the English Dictionary

"target market" in Business English

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target marketnoun [ C, usually singular ]


the group of people that a company wants to sell its products or services to:

the target market for sth The key target market for this newspaper is middle aged professionals.
hit/identify/reach your target market The Government's stakeholder pensions are failing to reach their target market.
If our target market of young people aged between 18 to 25 are buying our clothes, it is because they like them, not because of who is on the board.
target marketing
noun [ U ]

(Definition of “target market” from the Cambridge Business English Dictionary © Cambridge University Press)