Meaning of “teaser” in the English Dictionary

"teaser" in Business English

See all translations

teasernoun [ C ]

uk /ˈtiːzər/ us MARKETING, COMMERCE

→  teaser ad

a product sold at a very low price to encourage people to try it. Its price usually goes up later:

The government should ban unfair teasers that encourage people to make risky investments.

(Definition of “teaser” from the Cambridge Business English Dictionary © Cambridge University Press)