Meaning of “television rating” in the English Dictionary

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"television rating" in Business English

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television ratingnoun [ C ]

uk us abbreviation TVR

MARKETING, COMMUNICATIONS a measure of how popular a television programme is, expressed as the percentage of people who watched it compared with the number who could have watched it:

Last Sunday's game earned a television rating of 12, up 36% from last year's 8.8 rating.

(Definition of “television rating” from the Cambridge Business English Dictionary © Cambridge University Press)