Meaning of “test group” in the English Dictionary

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"test group" in Business English

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test groupnoun [ C ]


a group of people who try a product or service to see how well it works, and whether they like it or would buy or use it:

We always play the scripts for our ads to test groups of viewers before we finalize them.

a group of products that are tested and compared to each other:

(Definition of “test group” from the Cambridge Business English Dictionary © Cambridge University Press)