test group Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “test group” in the English Dictionary

"test group" in Business English

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test groupnoun [C]

uk   us   MARKETING
a ​group of ​people who ​try a ​product or ​service to see how well it ​works, and whether they like it or would ​buy or use it: We always ​play the ​scripts for our ​ads to ​testgroups of ​viewers before we ​finalize them.
a ​group of ​products that are ​tested and compared to each other: Every ​inkjetprinter in our ​testgroupprintedsharptext.
(Definition of test group from the Cambridge Business English Dictionary © Cambridge University Press)
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“test group” in Business English

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