Meaning of “test market” in the English Dictionary

"test market" in Business English

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test marketnoun [ C ]

uk us MARKETING

a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places:

70% of consumers in the two test markets gave high satisfaction marks to the products.

the process of introducing a new product or service, new advertising campaign, etc. to a limited group of people or area to test how people will react when it becomes available in more places:

The company has continued its growth record with a successful test market in the USA.
test-market
verb [ T ]

They have sent off information packs to test-market interest.
test-marketing
noun [ U ]

We have conducted successful test-marketing for the new product.

(Definition of “test market” from the Cambridge Business English Dictionary © Cambridge University Press)