test market Meaning in the Cambridge English Dictionary

Meaning of “test market” in the English Dictionary

"test market" in Business English

See all translations

test marketnoun [C]

uk   us   MARKETING
a particular ​area or ​group of ​people chosen for a ​limitedintroduction of a new ​product or ​service, new ​advertisingcampaign, etc. to ​test how ​people will ​react when it becomes ​available in more ​places: 70% of ​consumers in the two ​testmarkets gave high ​satisfactionmarks to the ​products.
the ​process of ​introducing a new ​product or ​service, new ​advertisingcampaign, etc. to a ​limitedgroup of ​people or ​area to ​test how ​people will ​react when it becomes ​available in more ​places: The ​company has continued its ​growthrecord with a ​successfultestmarket in the USA.
verb [T]
They have ​sent off ​informationpacks to test-market ​interest.
noun [U]
We have ​conductedsuccessful test-marketing for the new ​product.
(Definition of test market from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of test market?
Add Cambridge dictionaries to your browser to your website

“test market” in Business English

Word of the Day


to succeed in finishing something or reaching an aim, especially after a lot of work or effort

Word of the Day

Out of Africa
Out of Africa
by Colin McIntosh,
October 01, 2015
A recent discovery off the coast of the island of Taiwan, made by local fishermen, is causing scientists to re-examine their ideas about early humans. The skull of a male human, now nicknamed Penghu Man, was found to differ significantly from the skulls of the Homo Erectus species previously known in the

Read More 

face training noun
face training noun
October 05, 2015
a system of facial exercises designed to tone the facial muscles and improve the skin

Read More