test market Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “test market” in the English Dictionary

"test market" in Business English

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test marketnoun [C]

uk   us   MARKETING
a particular ​area or ​group of ​people chosen for a ​limitedintroduction of a new ​product or ​service, new ​advertisingcampaign, etc. to ​test how ​people will ​react when it becomes ​available in more ​places: 70% of ​consumers in the two ​testmarkets gave high ​satisfactionmarks to the ​products.
the ​process of ​introducing a new ​product or ​service, new ​advertisingcampaign, etc. to a ​limitedgroup of ​people or ​area to ​test how ​people will ​react when it becomes ​available in more ​places: The ​company has continued its ​growthrecord with a ​successfultestmarket in the USA.
verb [T]
They have ​sent off ​informationpacks to test-market ​interest.
noun [U]
We have ​conductedsuccessful test-marketing for the new ​product.
(Definition of test market from the Cambridge Business English Dictionary © Cambridge University Press)
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“test market” in Business English

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