the four Cs Meaning in the Cambridge English Dictionary
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Meaning of “the four Cs” in the English Dictionary

"the four Cs" in Business English

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the four Csnoun [plural]

uk   us   MARKETING
short for customersolution, ​customercost, ​convenience, and ​communication: the ​idea that a ​product or ​service must give ​customers what they need at a suitable ​price, be ​easy to ​buy, and have the ​rightadvertising: The four Cs reflect a more customer-oriented ​marketing philosophy.
(Definition of the four Cs from the Cambridge Business English Dictionary © Cambridge University Press)
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