the four Ps Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “the four Ps” in the English Dictionary

"the four Ps" in Business English

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the four Psnoun [plural]

uk   us   MARKETING
short for product, ​price, ​place, and ​promotion: the ​idea that in ​order to be ​successful, you must have the ​rightproduct, ​sold at the ​rightprice, in the ​rightplaces, and with the ​rightadvertising and ​support: The four Ps is a ​marketingtool that is used to satisfy ​customers and ​companyobjectives.
(Definition of the four Ps from the Cambridge Business English Dictionary © Cambridge University Press)
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