the marketing mix Meaning in the Cambridge English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of “the marketing mix” in the English Dictionary

"the marketing mix" in Business English

See all translations

the marketing mixnoun [S]

uk   us   (also market mix) MARKETING
the ​combination of ​actions a ​company uses when ​selling a ​product or ​service. These are often described as the four Ps (= ​product, ​price, ​place, and promotion): Their ​plan involves choosing ​targetcustomers and ​designing a persuasive ​marketingmix to get them to ​buy.
(Definition of the marketing mix from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of the marketing mix?
Add Cambridge dictionaries to your browser to your website
Word of the Day

autumnal

typical of autumn

Word of the Day