threshold effect Meaning in the Cambridge English Dictionary
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Meaning of “threshold effect” in the English Dictionary

"threshold effect" in Business English

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threshold effectnoun [C]

uk   us  
the fact of something ​reaching a ​level or ​point at which something ​starts to ​happen or ​change: We ​witnessed the ​thresholdeffect as ​renewableenergyemerged from ​nichemarkets to ​compete for ​mainstreambusiness.
MARKETING the fact that ​advertising for a ​product or ​service has to ​reach a ​certainlevel before ​salesincrease: The ​thresholdeffectmeans that you have to see an ad 7 ​times for it to have an ​effect on you.
(Definition of threshold effect from the Cambridge Business English Dictionary © Cambridge University Press)
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