Meaning of “threshold effect” in the English Dictionary

"threshold effect" in Business English

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threshold effectnoun [ C ]

uk us

the fact of something reaching a level or point at which something starts to happen or change:

MARKETING the fact that advertising for a product or service has to reach a certain level before sales increase:

The threshold effect means that you have to see an ad 7 times for it to have an effect on you.

(Definition of “threshold effect” from the Cambridge Business English Dictionary © Cambridge University Press)