tie-in Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “tie-in” in the English Dictionary

(Definition of tie-in from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"tie in" in Business English

See all translations

tie in

phrasal verb with tie uk   us   /taɪ/ verb (tying, tied, tied)
[I or T] MARKETING to ​plan something so that it ​happens as ​part of another ​activity: tie in with sth The ​productlaunchdate was set to ​tie in with the movie ​release.tie sth in with sth If our ​product is ​reviewed in a ​journal, we ​try to ​tie it in with an ​advertplaced in the same ​journal.
See also
[I] to ​match or ​work well with something: tie in with sth The ​plan does not quite ​tie in with the aspirations of the club's ​owners.

tie-innoun [C]

uk   us   /ˈtaɪɪn/
COMMERCE, MARKETING a ​product that is ​related to a film, ​event, TV show, etc. as ​part of a ​marketing campaign: The toy ​company is ​investing less in film and ​book tie-ins.
COMMERCE, MARKETING the ​activity of ​marketing a ​product by ​connecting it to a film, ​event, TV show, etc.: merchandising/movie/promotional tie-in The ​potential for ​merchandising tie-ins makes the TV ​deal very attractive. The BBC animated ​series was a great ​hit and ​led to one of its first ​major tie-in ​deals.
FINANCE a ​conditionstated in an ​agreement, especially ​relating to the ​minimumperiod of ​time the ​agreement can last: When ​remortgaging, borrowers should be wary of very low-rate ​deals that come with ​extended tie-ins.
See also
(Definition of tie in from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of tie-in?
Add Cambridge dictionaries to your browser to your website

“tie-in” in British English

“tie-in” in Business English

Word of the Day


a large number of people walking or in vehicles, all going in the same direction, usually as part of a public celebration of something

Word of the Day

I used to work hard/I’m used to working hard (Phrases with ‘used to’)
I used to work hard/I’m used to working hard (Phrases with ‘used to’)
by Kate Woodford,
February 10, 2016
On this blog, we like to look at words and phrases in the English language that learners often have difficulty with. Two phrases that can be confused are ‘used to do something’ and ‘be used to something/doing something’. People often use one phrase when they mean the other, or they use the wrong

Read More 

farecasting noun
farecasting noun
February 08, 2016
predicting the optimum date to buy a plane ticket, especially on a website or using an app A handful of new and updated websites and apps are trying to perfect the art of what’s known as farecasting – predicting the best date to buy a ticket.

Read More