tie-in Meaning in the Cambridge English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of “tie-in” in the English Dictionary

"tie-in" in British English

See all translations

tie-innoun [C]

uk   us   /ˈtaɪ.ɪn/
a ​product such as a ​toy or ​book that is ​related to a ​film, ​televisionprogramme, etc.
tie-in
adjective [before noun] uk   us   /ˈtaɪ.ɪn/
The ​movie has a tie-in ​book.
(Definition of tie-in from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"tie in" in Business English

See all translations

tie in

phrasal verb with tie uk   us   /taɪ/ verb (tying, tied, tied)
[I or T] MARKETING to ​plan something so that it ​happens as ​part of another ​activity: tie in with sth The ​productlaunchdate was set to ​tie in with the movie ​release.tie sth in with sth If our ​product is ​reviewed in a ​journal, we ​try to ​tie it in with an ​advertplaced in the same ​journal.
See also
[I] to ​match or ​work well with something: tie in with sth The ​plan does not quite ​tie in with the aspirations of the club's ​owners.

tie-innoun [C]

uk   us   /ˈtaɪɪn/
COMMERCE, MARKETING a ​product that is ​related to a film, ​event, TV show, etc. as ​part of a ​marketing campaign: The toy ​company is ​investing less in film and ​book tie-ins.
COMMERCE, MARKETING the ​activity of ​marketing a ​product by ​connecting it to a film, ​event, TV show, etc.: merchandising/movie/promotional tie-in The ​potential for ​merchandising tie-ins makes the TV ​deal very attractive. The BBC animated ​series was a great ​hit and ​led to one of its first ​major tie-in ​deals.
FINANCE a ​conditionstated in an ​agreement, especially ​relating to the ​minimumperiod of ​time the ​agreement can last: When ​remortgaging, borrowers should be wary of very low-rate ​deals that come with ​extended tie-ins.
See also
(Definition of tie in from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of tie-in?
Add Cambridge dictionaries to your browser to your website

“tie-in” in Business English

Word of the Day

forage

to go from place to place searching, especially for food

Word of the Day

Meerkat meme
Meerkat meme
by Colin McIntosh,
September 03, 2015
Meerkats are not new to popular culture (they appear in the folk tales of the San people of the Kalahari), but their arrival in the public’s consciousness, at least in the UK and the US, is a relatively recent phenomenon. Meerkats are small, sociable Southern African mammals that live in large family

Read More 

parklet noun
parklet noun
August 31, 2015
a public outdoor space that may be associated with a local business but where anyone can sit Pop-up cafes in NY are what’s actually called parklets in many other places around the country.

Read More