tie-in Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “tie-in” in the English Dictionary

(Definition of tie-in from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"tie in" in Business English

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tie in

phrasal verb with tie uk   us   /taɪ/ verb (tying, tied, tied)
[I or T] MARKETING to ​plan something so that it ​happens as ​part of another ​activity: tie in with sth The ​productlaunchdate was set to ​tie in with the movie ​release.tie sth in with sth If our ​product is ​reviewed in a ​journal, we ​try to ​tie it in with an ​advertplaced in the same ​journal.
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[I] to ​match or ​work well with something: tie in with sth The ​plan does not quite ​tie in with the aspirations of the club's ​owners.

tie-innoun [C]

uk   us   /ˈtaɪɪn/
COMMERCE, MARKETING a ​product that is ​related to a film, ​event, TV show, etc. as ​part of a ​marketing campaign: The toy ​company is ​investing less in film and ​book tie-ins.
COMMERCE, MARKETING the ​activity of ​marketing a ​product by ​connecting it to a film, ​event, TV show, etc.: merchandising/movie/promotional tie-in The ​potential for ​merchandising tie-ins makes the TV ​deal very attractive. The BBC animated ​series was a great ​hit and ​led to one of its first ​major tie-in ​deals.
FINANCE a ​conditionstated in an ​agreement, especially ​relating to the ​minimumperiod of ​time the ​agreement can last: When ​remortgaging, borrowers should be wary of very low-rate ​deals that come with ​extended tie-ins.
See also
(Definition of tie in from the Cambridge Business English Dictionary © Cambridge University Press)
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“tie-in” in British English

“tie-in” in Business English

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