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Meaning of “tie-in” in the English Dictionary

(Definition of tie-in from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"tie in" in Business English

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tie in

phrasal verb with tie uk   us   /taɪ/ verb (tying, tied, tied)
[I or T] MARKETING to plan something so that it happens as part of another activity: tie in with sth The product launch date was set to tie in with the movie release.tie sth in with sth If our product is reviewed in a journal, we try to tie it in with an advert placed in the same journal.
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[I] to match or work well with something: tie in with sth The plan does not quite tie in with the aspirations of the club's owners.

tie-innoun [C]

uk   us   /ˈtaɪɪn/
COMMERCE, MARKETING a product that is related to a film, event, TV show, etc. as part of a marketing campaign: The toy company is investing less in film and book tie-ins.
COMMERCE, MARKETING the activity of marketing a product by connecting it to a film, event, TV show, etc.: merchandising/movie/promotional tie-in The potential for merchandising tie-ins makes the TV deal very attractive. The BBC animated series was a great hit and led to one of its first major tie-in deals.
FINANCE a condition stated in an agreement, especially relating to the minimum period of time the agreement can last: When remortgaging, borrowers should be wary of very low-rate deals that come with extended tie-ins.
See also
(Definition of tie in from the Cambridge Business English Dictionary © Cambridge University Press)
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“tie-in” in British English

“tie-in” in Business English

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