tracking poll Meaning in the Cambridge English Dictionary
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Meaning of “tracking poll” in the English Dictionary

"tracking poll" in Business English

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tracking pollnoun [C]

uk   us   (also tracking study) MARKETING
a ​study in which the same ​smallgroup of ​people are ​asked the same set of ​questions repeatedly over ​time to ​measure how their ​opinions, ​needs, etc. ​change: The ​trackingstudy revealed that nutrition ​information was very important to 50% of ​shoppers.
(Definition of tracking poll from the Cambridge Business English Dictionary © Cambridge University Press)
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