Meaning of “tracking poll” in the English Dictionary

business-english dictionary

"tracking poll" in Business English

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tracking pollnoun [ C ]

uk us also tracking study MARKETING

a study in which the same small group of people are asked the same set of questions repeatedly over time to measure how their opinions, needs, etc. change:

The tracking study revealed that nutrition information was very important to 50% of shoppers.

(Definition of “tracking poll” from the Cambridge Business English Dictionary © Cambridge University Press)