tracking poll Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “tracking poll” in the English Dictionary

"tracking poll" in Business English

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tracking pollnoun [C]

uk   us   also tracking study MARKETING
a study in which the same small group of people are asked the same set of questions repeatedly over time to measure how their opinions, needs, etc. change: The tracking study revealed that nutrition information was very important to 50% of shoppers.
(Definition of tracking poll from the Cambridge Business English Dictionary © Cambridge University Press)
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