Meaning of “trend” in the English Dictionary

"trend" in English

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trendnoun [ C ]

us uk /trend/

B1 a general development or change in a situation or in the way that people are behaving:

Surveys show a trend away from home-ownership and toward rented accommodation.
There's been a downward/upward trend in sales in the last few years.

a new development in clothing, make-up, etc.:

Whatever the latest fashion trend, you can be sure Nicki will be wearing it.
The trend at the moment is for a more natural and less made-up look.
on trend


Her long skirt is right on trend this winter.

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trendverb [ I ]

uk /trend/ us

to be one of the words, subjects, or names that is being mentioned most often on a social media website or a news website at a particular time:

Within minutes of the incident her name was trending on Twitter.
Click here for a list of trending topics.

(Definition of “trend” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"trend" in American English

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trendnoun [ C ]

us /trend/

the general direction of changes or developments:

fashion trends
The trend is toward working longer hours for less money.

(Definition of “trend” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"trend" in Business English

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trendnoun [ C ]

uk /trend/ us

a general development in a situation or in the way that people behave:

consumer/industry/market trends Goods on the Retail Price Index have to be updated to accurately represent consumer trends.
a downward/upward trend Borrowing is on a downward trend.
a trend for sth They are profiting from a growing trend for eating out.
a trend in sth Manufacturers are being buffeted by trends in the global economy.
a trend of sth a trend of rising prices
a trend towards/toward sth The trend toward bigger cars is new this year.
current/general/recent trends

a new development in clothing, make-up, etc.:

Autumn fashion trends are expected to favour muted colours.
above/below trend

more or less than is usual:

We will see GDP on a quarterly basis above rather than below trend.
buck the/a trend

to be different from or not be affected by the way that other people or things are behaving:

Although industry profits were down, MFG is expected to buck the trend and increase profits.
reverse the/a trend

to make a general development go in the opposite direction:

Holding the rate of duty will do little to reverse the trend towards cross-border shopping.
set the/a trend (for sb/sth)

to start doing something that other people copy:

Our employee focus could well set the trend for successful companies in the future.

(Definition of “trend” from the Cambridge Business English Dictionary © Cambridge University Press)

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I am referring to the obvious trend towards placing less and less value, in terms of both our attention and resources, on cooperation with developing countries.
If we are to halt this dangerous trend, calling on the old federalism to combat the new federalism is certainly not the right way to go about it.
The trend is clear.
Current estimates for trend potential growth in the euro area are in the order of 2-2½% and there is much scope for raising potential growth in the euro area.
Secondly, ageing is the result of a combination of several social processes and should be considered as a trend which interacts with other phenomena.
At the same time, they also choose in favour of continued development towards more harmonisation and centralisation, a trend which has been in motion for years.
As regards aid levels, the general trend that they are falling is confirmed, although this does not alter the fact that they remain very high.
If this is what we all want, we must be ruthless in combating any trend towards the fragmentation of responsibilities or decision making.
I have noted a dangerous trend.
The continued protection of certain segments of the market - both geographically and sectorally - is not an option either, because this would not break the downward trend.