Meaning of “trend” in the English Dictionary

"trend" in British English

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trendnoun [ C ]

us uk /trend/

B1 a general development or change in a situation or in the way that people are behaving:

Surveys show a trend away from home-ownership and toward rented accommodation.
There's been a downward/upward trend in sales in the last few years.

a new development in clothing, make-up, etc.:

Whatever the latest fashion trend, you can be sure Nicki will be wearing it.
The trend at the moment is for a more natural and less made-up look.
on trend


Her long skirt is right on trend this winter.

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trendverb [ I ]

uk /trend/ us

to be one of the words, subjects, or names that is being mentioned most often on a social media website or a news website at a particular time:

Within minutes of the incident her name was trending on Twitter.
Click here for a list of trending topics.

(Definition of “trend” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"trend" in American English

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trendnoun [ C ]

us /trend/

the general direction of changes or developments:

fashion trends
The trend is toward working longer hours for less money.

(Definition of “trend” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"trend" in Business English

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trendnoun [ C ]

uk /trend/ us

a general development in a situation or in the way that people behave:

consumer/industry/market trends Goods on the Retail Price Index have to be updated to accurately represent consumer trends.
a downward/upward trend Borrowing is on a downward trend.
a trend for sth They are profiting from a growing trend for eating out.
a trend in sth Manufacturers are being buffeted by trends in the global economy.
a trend of sth a trend of rising prices
a trend towards/toward sth The trend toward bigger cars is new this year.
current/general/recent trends

a new development in clothing, make-up, etc.:

Autumn fashion trends are expected to favour muted colours.
above/below trend

more or less than is usual:

We will see GDP on a quarterly basis above rather than below trend.
buck the/a trend

to be different from or not be affected by the way that other people or things are behaving:

Although industry profits were down, MFG is expected to buck the trend and increase profits.
reverse the/a trend

to make a general development go in the opposite direction:

Holding the rate of duty will do little to reverse the trend towards cross-border shopping.
set the/a trend (for sb/sth)

to start doing something that other people copy:

Our employee focus could well set the trend for successful companies in the future.

(Definition of “trend” from the Cambridge Business English Dictionary © Cambridge University Press)