trend Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “trend” in the English Dictionary

"trend" in British English

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trendnoun [C]

uk   us   /trend/
B1 a general development or change in a situation or in the way that people are behaving: Surveys show a trend away from home-ownership and toward rented accommodation. There's been a downward/upward trend in sales in the last few years.
a new development in clothing, make-up, etc.: Whatever the latest fashion trend, you can be sure Nicki will be wearing it. The trend at the moment is for a more natural and less made-up look.
on trend
fashionable: Her long skirt is right on trend this winter.

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trendverb [I]

uk   us   /trend/
to be one of the words, subjects, or names that is being mentioned most often on a social media website or a news website at a particular time: Within minutes of the incident her name was trending on Twitter. Click here for a list of trending topics.
(Definition of trend from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"trend" in American English

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trendnoun [C]

 us   /trend/
the general direction of changes or developments: fashion trends The trend is toward working longer hours for less money.
(Definition of trend from the Cambridge Academic Content Dictionary © Cambridge University Press)

"trend" in Business English

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trendnoun [C]

uk   us   /trend/
a general development in a situation or in the way that people behave: consumer/industry/market trends Goods on the Retail Price Index have to be updated to accurately represent consumer trends.a downward/upward trend Borrowing is on a downward trend.a trend for sth They are profiting from a growing trend for eating out.a trend in sth Manufacturers are being buffeted by trends in the global economy.a trend of sth a trend of rising pricesa trend towards/toward sth The trend toward bigger cars is new this year. current/general/recent trends growing/long-term/underlying trends business/economic/global trends
a new development in clothing, make-up, etc.: Autumn fashion trends are expected to favour muted colours.
above/below trend
more or less than is usual: We will see GDP on a quarterly basis above rather than below trend.
buck the/a trend
to be different from or not be affected by the way that other people or things are behaving: Although industry profits were down, MFG is expected to buck the trend and increase profits.
reverse the/a trend
to make a general development go in the opposite direction: Holding the rate of duty will do little to reverse the trend towards cross-border shopping.
set the/a trend (for sb/sth)
to start doing something that other people copy: Our employee focus could well set the trend for successful companies in the future.
(Definition of trend from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “trend”
in Korean 추세, 경향…
in Arabic اِتِّجاه, نَزْعة…
in Malaysian arah aliran…
in French tendance…
in Russian тенденция…
in Chinese (Traditional) 趨勢,趨向, 傾向,動向, 時尚…
in Italian tendenza…
in Turkish eğilim, yön, gidiş…
in Polish tendencja, trend, kierunek…
in Spanish moda, tendencia…
in Vietnamese khuynh hướng…
in Portuguese tendência…
in Thai แนวทาง…
in German der Trend…
in Catalan moda, tendència…
in Japanese 動向, なりゆき…
in Chinese (Simplified) 趋势,趋向, 倾向,动向, 时尚…
in Indonesian kecenderungan…
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“trend” in British English

“trend” in Business English

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