Meaning of “ultimate consumer” in the English Dictionary

business-english dictionary

"ultimate consumer" in Business English

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ultimate consumernoun [ C ]

uk us also ultimate customer COMMERCE, MARKETING

the person or organization that buys a product to use, rather than to sell it to someone else:

The law ensures the most effective protection for the rights of the ultimate consumer.
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(Definition of “ultimate consumer” from the Cambridge Business English Dictionary © Cambridge University Press)