undersell Meaning in the Cambridge English Dictionary

Meaning of “undersell” in the English Dictionary

"undersell" in British English

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undersellverb [T]

uk   /ˌʌn.dəˈsel/  us   /-dɚ-/ (undersold, undersold)

undersell verb [T] (SELL CHEAPLY)

to ​sellgoods at a ​pricelower than a ​competitor: A ​bigsupermarket can usually undersell a ​smalllocalstore.

undersell verb [T] (BE MODEST)

to not give something or someone, ​especially yourself, the ​praise that is ​deserved: Don't undersell ​yourself - you have a lot to ​offer a ​company.
(Definition of undersell from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"undersell" in Business English

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uk   us   /ˌʌndəˈsel/ (undersold)
[T] COMMERCE to ​sellgoods for less than someone else or for less than they are really ​worth: The ​bigchains undersell new ​releases at first, and then as ​customers continue to come, they ​raise the ​price. The ​lender got the ​valuation wrong and undersold the ​flat.
[T] MARKETING to make an ​idea, ​product, ​opportunity, etc., seem less attractive than it really is: undersell yourself Many ​candidates undersell themselves when ​applying for ​jobs. Our ​research is of good ​quality but a little undersold. I don't want to undersell how difficult this is.
[I or T] MARKETING to ​sell less of something than is ​available, or less than the ​realdemand for it: I believe this is a ​market that is seriously ​undervalued and undersold. They ​offer a 5% ​reduction if undersold.
(Definition of undersell from the Cambridge Business English Dictionary © Cambridge University Press)
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“undersell” in British English

“undersell” in Business English

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