undersell Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “undersell” in the English Dictionary

"undersell" in British English

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undersellverb [T]

uk   /ˌʌn.dəˈsel/ us   /ˌʌn.dɚˈsel/ undersold, undersold
  • undersell verb [T] (BE MODEST)

to not give something or someone, especially yourself, the praise that is deserved: Don't undersell yourself - you have a lot to offer a company.
(Definition of undersell from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"undersell" in Business English

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undersellverb

uk   /ˌʌndəˈsel/ us   undersold
[T] COMMERCE to sell goods for less than someone else or for less than they are really worth: The big chains undersell new releases at first, and then as customers continue to come, they raise the price. The lender got the valuation wrong and undersold the flat.
[T] MARKETING to make an idea, product, opportunity, etc., seem less attractive than it really is: undersell yourself Many candidates undersell themselves when applying for jobs. Our research is of good quality but a little undersold. I don't want to undersell how difficult this is.
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[I or T] MARKETING to sell less of something than is available, or less than the real demand for it: I believe this is a market that is seriously undervalued and undersold. They offer a 5% reduction if undersold.
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(Definition of undersell from the Cambridge Business English Dictionary © Cambridge University Press)
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“undersell” in British English

“undersell” in Business English

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