Meaning of “undersell” in the English Dictionary

"undersell" in Business English

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uk /ˌʌndəˈsel/ us undersold

[ T ] COMMERCE to sell goods for less than someone else or for less than they are really worth:

The big chains undersell new releases at first, and then as customers continue to come, they raise the price.
The lender got the valuation wrong and undersold the flat.

[ T ] MARKETING to make an idea, product, opportunity, etc., seem less attractive than it really is:

undersell yourself Many candidates undersell themselves when applying for jobs.
Our research is of good quality but a little undersold.
I don't want to undersell how difficult this is.

[ I or T ] MARKETING to sell less of something than is available, or less than the real demand for it:

I believe this is a market that is seriously undervalued and undersold.
They offer a 5% reduction if undersold.

(Definition of “undersell” from the Cambridge Business English Dictionary © Cambridge University Press)