Meaning of “unique selling point” in the English Dictionary


"unique selling point" in Business English

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unique selling pointnoun [ C, usually singular ]

uk us also unique selling proposition, abbreviation USP

MARKETING a feature of a product that makes it different from and better than all its competitors:

Online advertising's traditional unique selling point is the ability to click through from an advert directly onto a brand's site.

(Definition of “unique selling point” from the Cambridge Business English Dictionary © Cambridge University Press)