unique selling point Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “unique selling point” in the English Dictionary

"unique selling point" in Business English

See all translations

unique selling pointnoun [C, usually singular]

uk   us   (also unique selling proposition, abbreviation USP)
MARKETING a ​feature of a ​product that makes it different from and better than all its ​competitors: Online advertising's traditional ​uniquesellingpoint is the ​ability to ​click through from an ​advert directly onto a brand's ​site.
(Definition of unique selling point from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of unique selling point?
Add Cambridge dictionaries to your browser to your website
Word of the Day

costume

the set of clothes typical of a particular country or period of history, or suitable for a particular activity

Word of the Day

I used to work hard/I’m used to working hard (Phrases with ‘used to’)
I used to work hard/I’m used to working hard (Phrases with ‘used to’)
by Kate Woodford,
February 10, 2016
On this blog, we like to look at words and phrases in the English language that learners often have difficulty with. Two phrases that can be confused are ‘used to do something’ and ‘be used to something/doing something’. People often use one phrase when they mean the other, or they use the wrong

Read More 

farecasting noun
farecasting noun
February 08, 2016
predicting the optimum date to buy a plane ticket, especially on a website or using an app A handful of new and updated websites and apps are trying to perfect the art of what’s known as farecasting – predicting the best date to buy a ticket.

Read More