unique user Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “unique user” in the English Dictionary

"unique user" in Business English

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unique usernoun [C, usually plural]

uk   us   (also unique visitor)
IT, INTERNET, MARKETING someone who looks at a ​website one or more ​times in a particular ​period of ​time, and who can be ​recognized by the ​address of their ​computer. Counting the ​number of ​uniqueusers of a ​website, rather than the ​totalnumber of visits to the ​website is a way of ​measuring how popular it is: Last ​year, ​sitetrafficincreased by 92%, to 849,000 ​uniqueusers.
(Definition of unique user from the Cambridge Business English Dictionary © Cambridge University Press)
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