Meaning of “unique user” in the English Dictionary


"unique user" in Business English

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unique usernoun [ C, usually plural ]

uk us also unique visitor

IT, INTERNET, MARKETING someone who looks at a website one or more times in a particular period of time, and who can be recognized by the address of their computer. Counting the number of unique users of a website, rather than the total number of visits to the website is a way of measuring how popular it is:

Last year, site traffic increased by 92%, to 849,000 unique users.

(Definition of “unique user” from the Cambridge Business English Dictionary © Cambridge University Press)