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Meaning of “upmarket” in the English Dictionary

"upmarket" in British English

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upmarketadjective, adverb

uk   /ˌʌpˈmɑː.kɪt/  us   /ˈʌp.mɑːr.kɪt/ mainly UK (US usually upscale)
Upmarket goods and products are of very high quality and intended to be bought by people who are quite rich: an upmarket brand name Many garment exporters want to move upmarket.
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(Definition of upmarket from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"upmarket" in Business English

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upmarketadjective

uk   us   /ˌʌpˈmɑːkɪt/ UK (US upscale) COMMERCE
used to describe products and services that are of a high quality compared to others: The prices of upmarket tour operators are often discounted at the last minute. He had a plan to turn the properties into upmarket retail centers with high-end tenants.

upmarketadverb

uk   us   /ˌʌpˈmɑːkɪt/ UK (US upscale)
go/move upmarket
COMMERCE to make a company's products or services higher in quality: New wineries are crowding into the market, meaning that existing winemakers have little choice but to try and move further upmarket. Going upmarket will significantly reduce our customer base.
(Definition of upmarket from the Cambridge Business English Dictionary © Cambridge University Press)
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“upmarket” in Business English

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