upmarket Meaning in the Cambridge English Dictionary
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Meaning of “upmarket” in the English Dictionary

"upmarket" in British English

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upmarketadjective, adverb

uk   /ˌʌpˈmɑː.kɪt/  us   /ˈʌp.mɑːr-/ mainly UK (US usually upscale)
Upmarket ​goods and ​products are of very high ​quality and ​intended to be ​bought by ​people who are ​quiterich: an upmarket ​brandname Many ​garmentexporterswant to ​move upmarket.
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(Definition of upmarket from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"upmarket" in Business English

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upmarketadjective

uk   us   /ˌʌpˈmɑːkɪt/ UK (US upscale) COMMERCE
used to describe ​products and ​services that are of a high ​quality compared to others: The ​prices of upmarket ​touroperators are often ​discounted at the last ​minute. He had a ​plan to ​turn the ​properties into upmarket ​retailcenters with ​high-endtenants.

upmarketadverb

uk   us   /ˌʌpˈmɑːkɪt/ UK (US upscale)
go/move upmarket COMMERCE to make a company's ​products or ​serviceshigher in ​quality: New wineries are crowding into the ​market, ​meaning that existing winemakers have little ​choice but to ​try and ​move further upmarket. Going upmarket will significantly ​reduce our ​customerbase.
(Definition of upmarket from the Cambridge Business English Dictionary © Cambridge University Press)
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