Meaning of “upmarket” in the English Dictionary

"upmarket" in English

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upmarketadjective, adverb

uk /ˌʌpˈmɑː.kɪt/ us /ˈʌp.mɑːr.kɪt/ mainly UK US usually upscale

(Definition of “upmarket” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"upmarket" in Business English

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uk /ˌʌpˈmɑːkɪt/ us UK US upscale COMMERCE

used to describe products and services that are of a high quality compared to others:

The prices of upmarket tour operators are often discounted at the last minute.
He had a plan to turn the properties into upmarket retail centers with high-end tenants.


uk /ˌʌpˈmɑːkɪt/ us UK US upscale
go/move upmarket

COMMERCE to make a company's products or services higher in quality:

New wineries are crowding into the market, meaning that existing winemakers have little choice but to try and move further upmarket.
Going upmarket will significantly reduce our customer base.

(Definition of “upmarket” from the Cambridge Business English Dictionary © Cambridge University Press)