Meaning of “viral marketing” in the English Dictionary

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"viral marketing" in Business English

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viral marketingnoun [ U ]

uk us also referral marketing, viral advertising MARKETING, INTERNET

a marketing activity in which information about a product spreads between people, especially on the internet:

Unless your customers are young, a viral marketing campaign targeting social networks may not earn a high return.
In many ways hand-held technologies are the key to viral marketing.

(Definition of “viral marketing” from the Cambridge Business English Dictionary © Cambridge University Press)