Meaning of “wallflower” in the English Dictionary

"wallflower" in Business English

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wallflowernoun [ C ]

uk /ˈwɔːlflaʊər/ us also orphan stock

FINANCE, STOCK MARKET a type of investment that investors are not very interested in because they think it does not have much value:

Because National Savings products are not very competitive, they are widely regarded as the wallflowers of the investment world.

(Definition of “wallflower” from the Cambridge Business English Dictionary © Cambridge University Press)