Meaning of “wearout” in the English Dictionary

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"wearout" in Business English

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wearoutnoun [ U ]

uk /ˈweəraʊt/ us

MARKETING a situation in which an advertisement has been used so much that it is no longer effective:

The possibilities for overcoming the effects of wearout are dependent upon the pattern of audience responses.

a situation in which a product can no longer be used because it has become damaged after having been used for a period of time:

After service lives of 15 or 20 years, replacement systems were planned to arrive before the added costs of wearout.

(Definition of “wearout” from the Cambridge Business English Dictionary © Cambridge University Press)