wearout Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “wearout” in the English Dictionary

"wearout" in Business English

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wearoutnoun [U]

uk   us   /ˈweəraʊt/
MARKETING a ​situation in which an ​advertisement has been used so much that it is no ​longereffective: The possibilities for overcoming the ​effects of wearout are ​dependent upon the ​pattern of ​audienceresponses.
a ​situation in which a ​product can no ​longer be used because it has become ​damaged after having been used for a ​period of ​time: After ​servicelives of 15 or 20 ​years, ​replacementsystems were ​planned to arrive before the ​addedcosts of wearout.
(Definition of wearout from the Cambridge Business English Dictionary © Cambridge University Press)
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“wearout” in Business English

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