window dressing Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “window dressing” in the English Dictionary

(Definition of window dressing from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"window dressing" in American English

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window dressingnoun [U]

 us   /ˈwɪn·doʊ ˌdres·ɪŋ/
disapproving a ​person or thing that is used to make an ​activityappear more ​important or ​attractive than it really is
(Definition of window dressing from the Cambridge Academic Content Dictionary © Cambridge University Press)

"window dressing" in Business English

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window dressingnoun [U]

uk   us  
COMMERCE the art of ​displayinggoods in a ​storewindow to ​attractcustomers: The ​designers are ​skilled in everything from stitching to ​window dressing.
FINANCE, STOCK MARKET in the ​management of ​investorsportfolios (= ​collections of ​shares), the ​activity, towards the end of a ​financialperiod, of ​sellingshares that have ​fallen and ​buying ones that have ​risen so the ​portfolio looks better than it really is: Portfolio ​managers continued to ​buy popular ​stocks as ​part of their end-of-quarter ​window dressing.
the ​act of making something ​look more attractive than it really is, especially when you are hiding ​negative facts or details: The ​insurance industry's ​voluntarycode of ​practice has been criticized as mere ​window dressing rather than serious self-regulation.
window dresser
noun [C]
Window dressers must ​think of the best way to ​attract the ​targetaudience.
(Definition of window dressing from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “window dressing”
in Chinese (Simplified) 商店, 商店橱窗装饰艺术, 橱窗设计艺术…
in Chinese (Traditional) 商店, 商店櫥窗裝飾藝術, 櫥窗設計藝術…
What is the pronunciation of window dressing?
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“window dressing” in British English

“window dressing” in Business English

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