Meaning of “window dressing” in the English Dictionary

"window dressing" in American English

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window dressingnoun [ U ]

us /ˈwɪn·doʊ ˌdres·ɪŋ/

disapproving a person or thing that is used to make an activity appear more important or attractive than it really is

(Definition of “window dressing” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"window dressing" in Business English

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window dressingnoun [ U ]

uk us

COMMERCE the art of displaying goods in a store window to attract customers:

The designers are skilled in everything from stitching to window dressing.

FINANCE, STOCK MARKET in the management of investorsportfolios (= collections of shares), the activity, towards the end of a financial period, of selling shares that have fallen and buying ones that have risen so the portfolio looks better than it really is:

Portfolio managers continued to buy popular stocks as part of their end-of-quarter window dressing.

the act of making something look more attractive than it really is, especially when you are hiding negative facts or details:

The insurance industry's voluntary code of practice has been criticized as mere window dressing rather than serious self-regulation.
window dresser
noun [ C ]

Window dressers must think of the best way to attract the target audience.

(Definition of “window dressing” from the Cambridge Business English Dictionary © Cambridge University Press)