window dressing Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “window dressing” in the English Dictionary

(Definition of window dressing from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"window dressing" in American English

See all translations

window dressingnoun [U]

 us   /ˈwɪn·doʊ ˌdres·ɪŋ/
disapproving a ​person or thing that is used to make an ​activityappear more ​important or ​attractive than it really is
(Definition of window dressing from the Cambridge Academic Content Dictionary © Cambridge University Press)

"window dressing" in Business English

See all translations

window dressingnoun [U]

uk   us  
COMMERCE the art of ​displayinggoods in a ​storewindow to ​attractcustomers: The ​designers are ​skilled in everything from stitching to ​window dressing.
FINANCE, STOCK MARKET in the ​management of ​investorsportfolios (= ​collections of ​shares), the ​activity, towards the end of a ​financialperiod, of ​sellingshares that have ​fallen and ​buying ones that have ​risen so the ​portfolio looks better than it really is: Portfolio ​managers continued to ​buy popular ​stocks as ​part of their end-of-quarter ​window dressing.
the ​act of making something ​look more attractive than it really is, especially when you are hiding ​negative facts or details: The ​insurance industry's ​voluntarycode of ​practice has been criticized as mere ​window dressing rather than serious self-regulation.
window dresser
noun [C]
Window dressers must ​think of the best way to ​attract the ​targetaudience.
(Definition of window dressing from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “window dressing”
in Chinese (Simplified) 商店, 商店橱窗装饰艺术, 橱窗设计艺术…
in Chinese (Traditional) 商店, 商店櫥窗裝飾藝術, 櫥窗設計藝術…
What is the pronunciation of window dressing?
Add Cambridge dictionaries to your browser to your website

“window dressing” in British English

“window dressing” in Business English

Word of the Day

futuristic

strange and very modern, or intended or seeming to come from some imagined time in the future

Word of the Day

Chest pains and palpitations: talking about illness (2)
Chest pains and palpitations: talking about illness (2)
by Liz Walter,
February 03, 2016
My previous post (My leg hurts: Talking about illness (1)) presented some general vocabulary to use at the doctor’s. This one looks at some more specific areas of illness and explains some useful words and phrases that you may need to use or understand on a visit to the doctor’s. There are several

Read More 

awesomesauce noun
awesomesauce noun
February 01, 2016
slang the state of being extremely good or enjoyable or something or someone that is extremely good or enjoyable Recovering from the awesomesauce of another fab #Vidcon!!

Read More