Meaning of “woo” in the English Dictionary

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"woo" in British English

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wooverb [ T ]

uk /wuː/ us /wuː/ present participle wooing, past tense and past participle wooed

(Definition of “woo” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"woo" in American English

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wooverb [ T ]

us /wu/ present tense woos, present participle wooing, past tense and past participle wooed

to try to persuade someone to support you:

A candidate must woo voters by making them feel important.

dated To woo someone is to try to persuade that person that you are a good person to marry.

(Definition of “woo” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"woo" in Business English

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wooverb [ T ]

uk /wuː/ us wooing, wooed, wooed

to try to persuade a particular group of people to support you or use your business:

woo sb away from sth The airline was heavily discounting fares to woo passengers away from their competitors.
woo sb with sth The team's new owners hope to woo disappointed fans with several high-profile players.
Lin is trying to clear her company's legal status as she woos investors.

if one company woos another, the main shareholders in the first company talk to those in the second about the possibility of a merger or friendly takeover:

Cadbury wooed the American firm for a decade until it agreed to be bought.

(Definition of “woo” from the Cambridge Business English Dictionary © Cambridge University Press)