wow factor Meaning in the Cambridge English Dictionary
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Meaning of “wow factor” in the English Dictionary

"wow factor" in British English

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wow factornoun [C]

uk   us   informal
a ​quality or ​feature of something that makes ​peoplefeelgreatexcitement or ​admiration: The ​wowfactor of this ​house is the ​amazingkitchen.
(Definition of wow factor from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"wow factor" in Business English

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wow factornoun [C, usually singular]

uk   us   MARKETING
a ​quality that makes someone ​feelexcited or surprised when they first see something: The ​entrance will be ​rebuilt to ​create more of a wow ​factor.
(Definition of wow factor from the Cambridge Business English Dictionary © Cambridge University Press)
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