zero in on sb/sth Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “zero in on sb/sth” in the English Dictionary

"zero in on sb/sth" in Business English

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zero in on sb/sth

(zeroes, zeroing, zeroed)
phrasal verb with zero uk   us   /ˈzɪərəʊ/ verb
to ​direct all your ​attention towards a particular ​person or thing: We must decide on our ​targetmarket and zero in on it. Social ​mediaallows you to zero in on ​consumers who'll be receptive to your ​messages.
(Definition of zero in on sb/sth from the Cambridge Business English Dictionary © Cambridge University Press)
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