Meaning of “zero in on sb/sth” in the English Dictionary

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"zero in on sb/sth" in Business English

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zero in on sb/sth

zeroes, zeroing, zeroed
phrasal verb with zero uk /ˈzɪərəʊ/ us verb

to direct all your attention towards a particular person or thing:

We must decide on our target market and zero in on it.
Social media allows you to zero in on consumers who'll be receptive to your messages.

(Definition of “zero in on sb/sth” from the Cambridge Business English Dictionary © Cambridge University Press)