cultivate

/ˈkʌltɪveɪt/ verb [T]

Definition

GROW › to prepare land and grow crops on it: This shrub is cultivated in Europe as a culinary herb.

DEVELOP › to try to develop or improve something: She has cultivated an image as a tough negotiator.

cultivation

/ˌkʌltɪˈveɪʃən/ noun [U]

(Definition of cultivate verb from the Cambridge Learner's Dictionary © Cambridge University Press)

to do something without worrying about the risk or negative results

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