Meaning of “gear sth to/towards sb/sth” - Learner’s Dictionary

gear sth to/towards sb/sth

phrasal verb with gear uk us /ɡɪər/ verb

to design or organize something so that it is suitable for a particular purpose, situation, or group of people:

[ often passive ] These advertisements are geared towards a younger audience.

(Definition of “gear sth to/towards sb/sth” from the Cambridge Learner’s Dictionary © Cambridge University Press)