Meaning of “in-your-face” - Learner’s Dictionary

in-your-face

adjective (also in-yer-face) uk us /ˌɪnjəˈfeɪs/ informal

describes something that is done in a forceful way that intends to shock people:

in-your-face television advertising

(Definition of “in-your-face” from the Cambridge Learner’s Dictionary © Cambridge University Press)