niche market - definition in the Learner's Dictionary - Cambridge Dictionaries Online

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English definition of “niche market”

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niche market

noun [C]
 
 
a small number of people who buy a particular product or service, especially an unusual or expensive one: They make luxury cars for a small but significant niche market.Buying and selling in general
(Definition of niche market from the Cambridge Learners Dictionary © Cambridge University Press)
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