glocalization - definición en el diccionario inglés británico y tesauro - Cambridge Dictionaries Online

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Definición de “glocalization” en inglés

glocalization

noun [U] (UK usually glocalisation) uk   /ˌɡləʊ.kəl.aɪˈzeɪ.ʃən/  us   /ˌɡloʊ.kəl.ɪ-/
the idea that in globalization local conditions must be considered: Our policy of glocalization means that our products are always adapted to specific markets.
(Definition of glocalization from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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