Significado de “brand loyalty” - en el Diccionario Inglés


brand loyalty en inglés de negocios

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brand loyaltynoun [ U ]

uk us

MARKETING, COMMERCE the habit of always choosing to buy a particular product or brand:

build/create/develop brand loyalty The company should focus on delivering the best product at the cheapest price, and that will build brand loyalty.
More than 60% express strong brand loyalty when they buy food and beverages.

(Definición de brand loyalty del Cambridge Business English Dictionary © Cambridge University Press)