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Significado de “desk research” - Diccionario Inglés

Significado de "desk research" - Diccionario Inglés

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desk researchnoun [U]

uk   us  
marketresearch (= ​finding out what ​customerswant) that can be done from a ​desk, for ​examplereadingreports or ​looking for ​information on the internet
(Definition of desk research from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

Significado de "desk research" - Diccionario Inglés para los negocios

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desk researchnoun [U]

uk   us  
MARKETING a ​type of marketresearch that involves ​collecting and ​examininginformation that already exists and is ​easy to get, such as ​companyrecords, ​publishedgovernmentreports, and ​information in ​newspapers, ​magazines, and on the ​internet: After extensive ​deskresearch, we ​found a ​company to ​produce the ​DVD. Finding the ​rightcompany for ​investment involves ​deskresearch using the ​tradepress and ​onlinesources.
(Definition of desk research from the Cambridge Business English Dictionary © Cambridge University Press)
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