Significado de “desk research” - Diccionario inglés

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desk research en inglés británico

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desk researchnoun [ U ]

uk /ˈdesk rɪˌsɜːtʃ/ us /ˈdesk ˌriː.sɝːtʃ/

market research (= finding out what customers want) that can be done from a desk, for example reading reports or looking for information on the internet

(Definición de desk research de Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

desk research en inglés de negocios

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desk researchnoun [ U ]

uk us

MARKETING a type of market research that involves collecting and examining information that already exists and is easy to get, such as company records, published government reports, and information in newspapers, magazines, and on the internet:

After extensive desk research, we found a company to produce the DVD.
Finding the right company for investment involves desk research using the trade press and online sources.

(Definición de desk research de Cambridge Business English Dictionary © Cambridge University Press)