Significado de “mass market” - en el Diccionario Inglés

mass market en inglés de negocios

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mass marketnoun [ C, usually singular ]

uk us MARKETING, COMMERCE

a market of as many people as possible, not just people with a lot of money or particular needs or interests:

There's no mass market for the magazine.
They sell high-end furniture that is not aiming for the mass market.

mass marketadjective [ before noun ]

also mass-market uk us

used to describe a product that is intended to be sold to as many people as possible, not just to people with a lot of money or particular needs or interests:

a mass market product/brand/car For the first time, GPS navigators were seen as a mass market product.
The service will not be limited to business users, but will have mass-market appeal.

(Definición de mass market del Cambridge Business English Dictionary © Cambridge University Press)

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