Significado de “micromarketing” - Diccionario inglés

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micromarketing en inglés de negocios

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micromarketingnoun [ U ]

uk /ˈmaɪkrəʊˌmɑːkɪtɪŋ/ us COMMERCE, MARKETING

the activity of marketing products or services directly to particular groups of people based on information that has been collected about them:

Micromarketing allows retailers to stand out in an increasingly crowded marketplace.

(Definición de micromarketing de Cambridge Business English Dictionary © Cambridge University Press)