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Significado de “micromarketing” - Diccionario Inglés

Significado de "micromarketing" - Diccionario Inglés para los negocios

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micromarketingnoun [U]

uk   us   /ˈmaɪkrəʊˌmɑːkɪtɪŋ/ COMMERCE, MARKETING
the ​activity of ​marketingproducts or ​services directly to particular ​groups of ​peoplebased on ​information that has been ​collected about them: Micromarketing ​allowsretailers to ​stand out in an ​increasingly crowded ​marketplace.
(Definition of micromarketing from the Cambridge Business English Dictionary © Cambridge University Press)
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