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viewershipnoun [U]

uk   us   /ˈvjuːəʃɪp/ COMMUNICATIONS
the ​type or ​number of ​people who watch a particular ​televisionprogramme or ​station: measure/monitor/track viewership The People Meter is an ​electronicdevice that ​measures television viewership.a drop/dip/decrease in viewership A ​dip in viewership could ​mean the ​loss of millions of ​dollars. The ​networkdeveloped new ​programs to increase viewership among a younger ​audience. viewership ​falls/​declines/goes down viewership ​increases/​jumps/goes up
(Definition of viewership from the Cambridge Business English Dictionary © Cambridge University Press)
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