micromarketing - definición en el diccionario de inglés de negocios - Cambridge Dictionaries Online

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Definición de “micromarketing” en inglés

micromarketing

noun [U]
 
 
/ˈmaɪkrəʊˌmɑːkɪtɪŋ/ COMMERCE, MARKETING
the activity of marketing products or services directly to particular groups of people based on information that has been collected about them: Micromarketing allows retailers to stand out in an increasingly crowded marketplace. →  Compare niche marketing
(Definition of micromarketing from the Cambridge Business English Dictionary © Cambridge University Press)
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