Définition anglaise de “backward integration”

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Définition de "backward integration" - Dictionnaire Anglais des Affaires

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backward integrationnoun [ U ]

uk ​ us ​

› a situation in which a company controls the supply of goods and services it needs by buying the company that supplies them, or by going into the same business as that company:

The advantages of backward integration include assurance of the pricing, quality, and availability of supplies.

(Definition of “backward integration” from the Cambridge Business English Dictionary © Cambridge University Press)

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