Définition anglaise de “niche market”

Anglais

Définition de "niche market" - Dictionnaire Anglais des Affaires

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niche marketnoun [ C ]

uk us MARKETING, COMMERCE

a small group of people who buy a particular product that most people do not buy, especially a good quality product that makes a lot of profit:

Our niche market is the Asian community.
The company make luxury cars for a small but significant niche market.

(Definition of “niche market” from the Cambridge Business English Dictionary © Cambridge University Press)