영어 사전에서 “backward integration”의 의미

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“backward integration” - 비즈니스 영어

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backward integrationnoun [ U ]

uk ​ us ​

› a situation in which a company controls the supply of goods and services it needs by buying the company that supplies them, or by going into the same business as that company:

The advantages of backward integration include assurance of the pricing, quality, and availability of supplies.

(Cambridge Business English Dictionary의 “backward integration” 정의 © Cambridge University Press)

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