Определение “soft sell” в словаре английского

Определение "soft sell" в словаре делового английского

Посмотреть все переводы

soft sellnoun [ S ]

uk us

MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it:

Advertisers are adopting the soft sell for those who enjoy housework.

COMMERCE something that is easy to sell:

The new camera phone is a soft sell.

(Определение слова soft sell из Cambridge Business English Dictionary © Cambridge University Press)