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English definition of “build-up”

build-up

noun [C usually singular] uk   /ˈbɪld.ʌp/ us  

build-up noun [C usually singular] (INCREASE)

an increase, especially one that is gradual: The build-up of troops in the region makes war seem more likely.Increasing and intensifying

build-up noun [C usually singular] (PRAISE)

a situation in which someone or something is praised, advertised, or talked about on the internet, in newspapers, etc.: The group got a big build-up before their tour, being touted by many as the next Beatles.Advertising, marketing and merchandisingRetailing

build-up noun [C usually singular] (PREPARATION)

UK the period of preparation before something happens: There was a lot of excitement in the build-up to the Olympics.PreparingPreceding and introducing
(Definition of build-up from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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