entice - definition in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online (US)

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entice

verb [T] uk   us   /ɪnˈtaɪs/
to persuade someone to do something by offering them something pleasant: The adverts entice the customer into buying things they don't really want. People are being enticed away from the profession by higher salaries elsewhere. [+ to infinitive] A smell of coffee in the doorway enticed people to enter the shop.
enticement
noun [C or U] uk   us   /-mənt/
One of the enticements of the job is the company car.
(Definition of entice from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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