glocalization - definition in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online (US)

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English definition of “glocalization”

glocalization

noun [U] (UK usually glocalisation) uk   /ˌɡləʊ.kəl.aɪˈzeɪ.ʃən/  us   /ˌɡloʊ.kəl.ɪ-/
the idea that in globalization local conditions must be considered: Our policy of glocalization means that our products are always adapted to specific markets.
(Definition of glocalization from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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